Hisense is gearing up for the FIFA World Cup 2026™ with a bang, unveiling a range of cutting-edge products that promise to revolutionize how fans experience the beautiful game. As a three-time FIFA World Cup sponsor, Hisense is leveraging the world's biggest sporting event to showcase its latest innovations in home entertainment and smart living.
RGB MiniLED: The Ultimate Matchday Experience
At the heart of Hisense's World Cup lineup is its groundbreaking RGB MiniLED technology. The UR9 Series, a flagship display, takes center stage with its RGB MiniLED backlight system and Hi-View AI Engine RGB processor. This combination delivers 100% BT.2020 color coverage with exceptional accuracy and vibrancy, ensuring that every match day feels like you're in the stadium. With a native 180Hz refresh rate, Devialet-tuned 4.1.2 Multi-Channel audio system, and region-optimized panels, the UR9 Series provides an immersive viewing experience like no other.
The recent unveiling of the 2026 RGB MiniLED TV range at the Home of FIFA in Zurich is a testament to Hisense's commitment to innovation. As the official and exclusive VAR Review TV Provider for the FIFA World Cup 2026™ in the United States, Canada, and Mexico, Hisense has upgraded the display equipment in the FIFA World Cup Video Operation Room (VOR Room) to its RGB MiniLED TVs. This ensures that video assistant referees have access to ultra-high color gamut and precise color reproduction, enabling them to make accurate decisions and provide clear, authentic footage of live matches.
Expanding the Boundaries of Premium Display
Hisense is not stopping at displays. The company's laser display portfolio, led by the XR10 and L9Q, transforms living spaces into immersive private stadiums. The XR10 Laser Projector, with its 6,000 lumens brightness and 60000:1 viewing contrast, enhances motion clarity and contrast, making fast-paced football action even more thrilling. The L9Q Laser TV, which captivated FIFA President Gianni Infantino, creates cinema-grade screens up to 200 inches with ultra-short throw projection and vivid colors, bringing the excitement of the FIFA World Cup directly into viewers' homes.
Smarter Living, Seamlessly Connected
Hisense's commitment to innovation extends beyond entertainment. The U8 air conditioner, recognized by the Red Dot Award, combines refined design with efficient climate control, ensuring a comfortable environment for match-day viewing. The PureFlat Smart Series refrigerator, powered by the ConnectLife platform, enables seamless interaction across devices, supporting meal planning, content sharing, and in-home communication. This creates a more social, connected kitchen experience.
Bringing Fans Closer, Everywhere
As the countdown to the FIFA World Cup 2026™ accelerates, Hisense continues to bridge cutting-edge technology with global sporting passion. Through its continuous innovation in home entertainment and appliances, Hisense aims to deliver immersive viewing, connected experiences, and smarter living solutions that bring people closer to the game and to each other. With its commitment to 'Innovating a Brighter Life,' Hisense is transforming everyday moments into extraordinary, shared experiences on the world's biggest stage.
About Hisense
Founded in 1969, Hisense is a globally recognized leader in home appliances and consumer electronics, operating in over 160 countries. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and over TV segment (2023-2025). As the Origin of RGB MiniLED, Hisense continues to lead the next-generation RGB MiniLED innovation. As the official sponsor of the FIFA World Cup 2026™, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.
